How Brands Can Market Their Products in Movies   Movies have a great impact on human psychology. They influence our attitudes and buying decisions. Marketers know this, hence the popularity of product placement today. Statistics show that companies’ global spending on product placement reached $23 billion in 2021. This figure is expected to go up further as more marketers

How to Lease a Car—and the Mistakes to Avoid   Car leasing is at an all-time high. According to statistics, the worldwide car leasing market will be worth $131.10 billion in 2029. Many people prefer leasing cars to buying cars because it’s affordable. They are also able to drive new cars, cars they couldn't afford if they were buying. But

Top 10 Tips on How to Buy a Cool Car Yet another of my favorite questions, I could easily write 5000 words on the tools, tricks, techniques and evaluation criteria I use personally when buying a car. Let's go into this discussion acknowledging that a lot of people will buy a car just like they pick a girlfriend 

What's the Best Tire for Your Car?   Little known fact: During my consulting days, I spent two years doing ride-and-drive programs for GoodYear tires. I visited two factories, their corporate headquarters and underwent extensive training on what makes a good tire. All the dealers used to say that the most frequently asked question was, "what's the best tire