Automotive News

How Brands Can Market Their Products in Movies   Movies have a great impact on human psychology. They influence our attitudes and buying decisions. Marketers know this, hence the popularity of product placement today. Statistics show that companies’ global spending on product placement reached $23 billion in 2021. This figure is expected to go up further as more marketers continue to cut down on traditional advertising expenditure. But you need a great strategy to succeed at product placement. Your audience may have the wrong interpretation if the movie storyline doesn’t align with the product. According to one study, pairing the right product with a successful movie can bring up to 89% ROI. Here are four tips brands can use to market their products in movies. 1.   Know Your Audience Movies are categorized into genres. Different genres appeal to different people based on specific demographics like age and gender. For instance, many men love action movies and are more comfortable watching horror films than women. Some movies also appeal more to older people than the younger generation. Know your target audience before you approach any movie marketing agency to get your product featured in a film. Viewers will remember your brand more if the product aligns with

How to Lease a Car—and the Mistakes to Avoid   Car leasing is at an all-time high. According to statistics, the worldwide car leasing market will be worth $131.10 billion in 2029. Many people prefer leasing cars to buying cars because it’s affordable. They are also able to drive new cars, cars they couldn't afford if they were buying. But leasing can be hard for first-timers—people with little knowledge of how the process works. They may either walk away with a great deal or pay more than they should have. Thinking about leasing? Here are the top 4 mistakes to avoid. 1.   Ignoring Car Maintenance Just because you’ll eventually return the leased car to the dealership doesn’t mean you should ignore basic maintenance. Scratches and dents on the car may cause you to pay more at the end of the lease term. There’s normal wear and tear the dealer won’t charge you for, but they won’t overlook everything. Also, what's considered normal varies by dealer. Check the damages/wear and tear clause to know what the dealer considers excessive damage. Take good care of the car and do not assume the dealer will be lenient. Dealers thoroughly check vehicles at the end of the lease term for