How Brands Can Market Their Products in Movies   Movies have a great impact on human psychology. They influence our attitudes and buying decisions. Marketers know this, hence the popularity of product placement today. Statistics show that companies’ global spending on product placement reached $23 billion in 2021. This figure is expected to go up further as more marketers continue to cut down on traditional advertising expenditure. But you need a great strategy to succeed at product placement. Your audience may have the wrong interpretation if the movie storyline doesn’t align with the product. According to one study, pairing the right product with a successful movie can bring up to 89% ROI. Here are four tips brands can use to market their products in movies. 1.   Know Your Audience Movies are categorized into genres. Different genres appeal to different people based on specific demographics like age and gender. For instance, many men love action movies and are more comfortable watching horror films than women. Some movies also appeal more to older people than the younger generation. Know your target audience before you approach any movie marketing agency to get your product featured in a film. Viewers will remember your brand more if the product aligns with